By Gina Cocking
The news coming out of the NADA today (via Wards Auto) regarding retail car sales…
The Good
2015 volume hit a record of 14.2 million (excluding fleets and daily rentals) and will increase to 14.5 million vehicles in 2016 and 14.7 million vehicles in 2017.
The Bad
Incentives, leasing and loan terms are increasing.
The Surprising
Incentives account for 9.6% of suggested retail price, only needing to increase 1.5% more to hit levels seen just prior to the last recession.
For more information, see Wards Auto’s “Retail Sales Strong, but Warning Signs Emerging”.
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