Colonnade advises The Reynolds and Reynolds Company on its acquisition of American Guardian Warranty Services

Reynolds & Reynolds acquired AGWS new logo

January 26, 2023

The Reynolds and Reynolds Company announced today the acquisition of American Guardian Warranty Services (AGWS), a premier provider of vehicle service contracts, limited warranties, and other F&I products and services. The acquisition will provide a clear path for dealers looking to streamline selling aftermarket products no matter where the customer is – online, in-store, or a combination of the two.

“Consumers are demonstrating that regardless of how they shop, they see growing value in F&I products. But they expect to be educated and they expect accurate pricing,” said Chris Walsh, president of Reynolds. “AGWS has proven to be the leader in aftermarket product offerings and customer service, and Reynolds provides the tools to help sell effectively, rate products, and book contracts instantly no matter where the customer is.”

When the acquisition finalizes next week, the current AGWS leadership team will remain in place. Reynolds believes in the value and importance of its people, and the company looks forward to welcoming AGWS employees to its team.

“For 25 years, AGWS has grown and thrived as a leader, innovator, and important part of the F&I products business and retail vehicle industry,” said Jon Anderson, president of AGWS. “Now, combined with Reynolds’ industry-leading technology and tools, like the docuPAD® system and Gubagoo Virtual Retailing, dealers will be able to provide a seamless F&I selling experience for both their customers and their employees.”

“The acquisition of AGWS shows Reynolds’ continued growth through strategic investments as we expand our footprint in retail automotive,” said Robert Burnett, Reynolds executive vice president of corporate development. “Much like our acquisition of Proton Dealership IT last year, AGWS has established itself as a leader in the segment of the industry they are experts in.”

“This opportunity brings together the immense skills, resources, and experience of two industry-leading companies. The outcome will be industry changing,” said Co-Founder Rogers P. Freedlund Jr. of AGWS. “Thank you to all the AGWS team and everyone involved with this transaction.” Freedlund will be retiring after over 50 years in the industry upon completion of the transaction after a decades-long career of leading and building four companies.

Colonnade Securities LLC served as exclusive financial advisor to Reynolds and Reynolds. Colonnade was selected by Reynolds due to its position as the leading investment bank in mergers and acquisitions (M&A) for the auto F&I industry. “We cannot say enough about Colonnade’s effort in our transaction, Burnett commented. “We know our core businesses and are highly experienced in M&A, but Colonnade supplemented our team perfectly with their deep industry experience in Auto F&I which was critical in getting this deal across the finish line.”

“Reynolds and AGWS are a great fit together due to AGWS’s expertise and unrivaled service, and Reynolds’ knowledge, resources, and ability to scale,” concluded Walsh. “The quality products and services AGWS offers are an essential part of every automotive consumer’s journey, and an important part of the success of dealerships across the country.”

About Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience. The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Tampa, Florida, and Celina, Ohio, as well as operations in Canada, the U.K., and Europe. (

About American Guardian Warranty Services, Inc. (AGWS)
Headquartered just outside of Chicago, Illinois, AGWS is an innovative provider of administration services for Agents and Dealers offering vehicle protection products, limited warranties, and a variety of environmental and aftermarket products across the United States.

Since its inception in 1998, the goals of AGWS are to offer superior claim processing, exceptional customer service, and unrivaled profitability options. Products are insured by “A” and “A-” (Excellent) rated carriers. AGWS is part of the American Guardian Group of Companies and enjoys an A+ rating with the Better Business Bureau.  For more information, visit or the AGWS University at

About Colonnade
Achieving over $9 billion in successful client outcomes, Colonnade Securities, LLC is a leading investment bank focused on the business services and financial services industries. It provides proven M&A expertise with extensive industry knowledge in focused sectors to optimize outcomes for its clients. See more at