83% of B2B Companies Conducting Demand Generation Campaigns Say Chatbots Have Increased Their Lead Volume By At Least 5%

B2B marketing teams are increasingly leveraging chatbots in their lead generation campaigns in order to improve lead capture, lead nurture, and pipeline acceleration. According to Botco.ai’s new study titled “The State of Chatbots in B2B Demand Generation,” over 85% of B2B companies running demand generation campaigns report the use of chatbots or conversational marketing agents in these campaigns, with 83% saying that chatbots have increased their company’s lead generation volume by at least 5%. Another 32% of respondents say that chatbots have helped grow leads by more than 20%, with an additional 15% reporting an increase of at least 30%. The survey was conducted among more than 1,000 US-based B2B marketers, and highlights the increasing importance of chat agents within demand generation campaigns. According to Botco.ai’s CEO Rebecca Clyde, chatbots have a variety of uses in lead generation, including “generating and qualifying new leads for sales teams, educating prospects, segmenting audiences, retaining visitors before they abandon, and booking demos.”