How Smarter Data Drives $3.3 mm in Incremental Profit and Higher Valuations
In direct marketing, the difference between a 1% and 1.5% response rate isn’t just campaign success—it’s EBITDA.
Take this example from Dark Sky Data:
A national direct-to-consumer brand used improved targeting and mail timing to reduce duplicate mailings and increase conversion.
The result?
📬 26% Reduction in CPA
📈 $3.3 million in incremental profit
💰 A meaningful uplift in enterprise value
This wasn’t a creative refresh—it was operational and data discipline. And buyers are paying attention.
In today’s M&A market, companies that can show repeatable, tech-enabled performance are commanding premium multiples.
If your direct mail or DTC business has invested in better targeting, suppression, or timing… you’ve built more than a marketing advantage.
You’ve built value.
We can help you articulate it—and capitalize on it.
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