The Compliance Tipping Point: Why Privacy Readiness Is Now a Dealbreaker

Privacy compliance used to be a back-office checkbox.

Today, it’s a front-line value driver—or a deal-killer.

With legislation like CCPA, CPRA, VCDPA, and other state-specific laws rolling out across the U.S., direct marketers are under more scrutiny than ever.

And so are their buyers.

We’re seeing strategic acquirers and private equity firms ask sharper questions around:
 🔍 Consent management and data usage rights
 🧾 Recordkeeping and opt-out processes
 🔐 Data minimization and storage protocols
 ⚖️ Exposure to regulatory risk

Translation: Compliant companies are commanding a premium. Non-compliant ones? They’re facing price reductions, legal holdbacks—or getting passed over entirely.

For direct marketers, privacy isn’t just legal hygiene. It’s a moat. It signals operational maturity, protects future cash flows, and reduces deal risk.

If your company has invested in privacy infrastructure, it’s time to make that part of your M&A story.

We know how to help you tell it.