AI Providing Useful in Lead Generation Efforts

B2B marketing has become a successful commercial use case for AI, with ~85% of respondents to a recent Botco.ai study who conduct demand generation campaigns utilizing AI chatbots. The findings of this study credit AI with significantly increasing the volume of leads while also increasing the conversion rates.

Volume

 ~83% of the marketers claim they are seeing greater than a 5% increase in lead generation volume, and ~32% are seeing an increase of 20% or more.

Conversion

99% of marketers using AI chatbots say they increase lead conversion rates. 56% say they increase conversion rates by at least 10%, 17% say chatbots increase conversion rates by 20% or more, and 14% say they increase conversion rates by 30% or more.

As AI continues to evolve its applications and uses continue to grow with it. The marketing and lead generation industries are already beginning to see the benefits and it is likely only a matter of time until the use is expanded beyond chatbots.