Assurant Launches EV Sales Training

Assurant has launched a comprehensive EV sales training course called EV Sales Professional’s Blueprint from the Automotive Training Academy.  The course’s training provides information on the differences between traditional vehicles and EVs while also providing sales professionals tools to grow their knowledge of the space.  Certain course topics include: EV Basics, Range and Batteries, Affordability, and EV Charging Levels.

Sean Browning, a national vice president with Assurant Dealer Services Development & Training says, “While there are many similarities between selling EVs and ICE (internal combustion engine) vehicles, the most pronounced difference is communication between the customer and sales associate.  The ownership experience is very different, making this EV-specific sales training program an essential tool for teaching how to properly consult the EV customer.

Assurant introduced this course ahead of the coming wave of EVs, as nearly 45% of buyers are open to buying an EV.