B2B Marketing has Nearly Returned to 2019 Levels, Growing by 16.9% in 2022 to $49.9 Billion

According to Winterberry Group, business-to-business (B2B) marketing has nearly returned to 2019 levels, growing by 16.9% in 2022 to $49.9 billion.  The responses to Covid appear to have caused a permanent shift in B2B budgets, increasing the amount of online spending.  In 2019, online spending made up 14.1% of B2B spending compared to 31.7% in 2022.