FordDirect recently announced a partnership with CarNow, a dealer retailing system, that will empower Lincoln and Ford dealerships to create more personalized and connected messaging for customers. CarNow’s services allow dealerships to engage with customers using a variety of devices and channels.
Some of CarNow’s services include its Real-Time Retail platform and its Real-Time Messaging solutions which allow dealerships to drive business growth by enhancing the customer experience. FordDirect has previously been utilizing CarNow in the past and expects this partnership to continue to build on stronger customer connections.