Ford’s Commercial in Vehicle Subscription Earnings to Reach $6 Billion in 2023

Automakers have been exploring alternative revenue streams to generate significant profits, with in-vehicle subscription-based services ranking among the most promising avenues. Ford Motor Co. offers subscription services to commercial customers through Ford Pro, mainly related to vehicle health and driver performance reports. Year-over-year, Ford experienced a 60% increase in customer subscriptions, with forecasts to triple total subscribers by 2026. As a result, the company expects subscription-based software services to have the highest margins by 2026. Customer adoption has been the most significant in the commercial segment. Still, automakers remain optimistic that retail customers will utilize more subscription-based services as automakers continue to expand offerings.