Impel Introduces AI Chatbot Aimed at Auto Dealers and OEMs

Dealership software provider Impel has announced Chat AI, an automated conversation agent driven by generative AI. According to the Company’s press release, Chat AI enables dealerships and OEMs to “engage shoppers with a fully automated conversational chat experience that delivers hyper-personalized, human-like responses to consumer questions.” The tool is now in beta testing in 50 U.S. dealerships, with a wider rollout planned in the coming months. It is designed to integrate with existing dealership management systems and can be woven directly into a dealership’s website. Impel’s announcement follows both Edmunds and CarGurus introducing ChatGPT plugins aimed at helping car shoppers search and purchase new vehicles.