M&A Market Update: Q1 2026

We’ve just released our Q1 2026 M&A Market Update.

2025 closed at nearly $3 trillion in North American deal value, driven by larger transaction sizes in the second half of the year as financing conditions improved and buyer confidence returned. This quarter, we take a closer look at Marketing Services M&A. Digital capabilities, AI integration, and performance-driven models are accelerating consolidation. Buyers are focused on scalable platforms with strong data infrastructure and multichannel reach.

Highlights include:

• Record annual deal value across North America
• Improved credit markets supporting sponsor and strategic activity
• Marketing services deal trends, including the impact of AI and digital-first positioning

For owners considering a sale in 2026, capital is available and buyers remain active—but selectivity is increasing. Preparation and positioning matter.

Download the full Q1 2026 M&A Report.

If you want to discuss how these trends may impact your valuation or timing, reach out.