M&A Surge in MarTech: What It Means for Founders

2025 is shaping up to be a landmark year for marketing technology M&A

• Publicis x Lotame – Doubling consumer profiles to 4B through identity tech
• Omnicom + IPG – A $13.25B megamerger reshaping global advertising
• Later x Mavely – $250M deal driven by ROI-tracking influencer tech

Meanwhile:

• Ad tech deal volume is up 73%
• Customer data platforms (CDPs) are in high demand
• PE is pouring into Martech, with energy and analytics plays leading the charge

And the buyers aren’t slowing down:

• Stagwell aims to more than double its business
• Horizon Media is hunting for deals in retail, influencer, and sports marketing

If you’re a Martech founder wondering if now is the time to explore a sale, the market is telling you: it might be.

At Colonnade Advisors, we specialize in navigating high-value exits. Let’s talk.